Terlingua Jim's Texas Heat Brisket Rub - 5 oz.

Match the seasoning to the meat! A generous measure of smoked paprika and a touch of brown sugar lead the way to a brisket with deep, rich Texas flavor. Minced garlic and coarse sea salt add texture and help build those irresistible burnt ends, while a secret ingredient ties everything together.

The same time-tested blend now has a bold new label: Terlingua Jim’s Texas Heat Brisket Rub™.

Don’t let the name fool you. Texas Heat isn’t designed to test your endurance or overpower the meat. It adds just enough kick to bring out the true Texas flavor in low-and-slow brisket—and pairs right in with grilled corn on the cob, charro beans, and the rest of your barbecue spread.